NBC pays out, but do the Olympics pay off?

The difference between It's a Wonderful Life and Olympic TV bidding is that the guardian angel looking out for the Games is real.

Source: http://rssfeeds.usatoday.com/~r/UsatodaycomSports-TopStories/~3/2uM_gb0XFCg/2011-06-07-olympics-rights-nbc_n.htm

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